We are all about the joy of driving. Your car should speak to you, and communicate clearly, and we believe that new cars out there today simply don't do that.
Community is important, as are opportunities for education. We want to bring people together over shared passions and interests. And we want our drivers to truly understand how to both use and work on our cars.
Many low-volume builders and vehicle producers cater to wealthier clients. It's time that there was an enthusiast-car option for people who want to own and daily-drive their "fun" car.